Chicago undergrads are an attractive demographic for many national
advertisers. Here are some recent marketing campaigns sharing
space with ads for symposia, summer study programs, and restaurants
in the Maroon
to talk about
"You get it in the door, we'll keep it out of your mouth."
The "it" in question is a job-seeker's foot. A full-page
advertisement for Business.com offers U of C students bound
for the workaday world "relevant, in-depth information
about the companies you want to work for." So, the ad continues,
"you'll have something to talk about. And a few things
different kind of donation
"As an egg donor," says ConceiveAbilities founder
Nazca Fontes, pictured in a two-by-three-inch ad, "we can
compensate you, but never repay you." The company promises
U of C women willing to share their reproductive legacies $5,000
and "a couple's undying gratitude."
"Phil made it his business to change the way we do business,"
says Ford Motor Company in a back-page ad for summer interns.
"Phil" is a clean-cut young man with an eager smile
and an official photo badge hanging from his belt. Ford promises
Chicago interns the opportunity to follow in Phil's footsteps
and "implement programs" that could "fundamentally"
change "every aspect of everything" Ford does.
for the real world?
"From the knot in his tie to the polish of his shoe, the
BOSS Hugo Boss man distinguishes himself from every other."
The clothier offers the discriminating College man help in choosing
the most flattering cut, color, and accessories so that, when
he leaves a job interview, he'll also "leave an impression".