In Their Own Words

From computer viruses and epidemics to terrorism and political unrest, change and uncertainty have come to define the world in which we live and do business. Rather than resisting and being paralyzed by this precarious state, executives should seize the opportunities it presents. The book offers a practical framework for building scenarios that make future possibilities clearer. Five key drivers likely to shape tomorrow's global business environment--globalization, demographic developments, changes in consumer attitudes and tastes, natural resource trends, and growing activism and regulation--form the foundation. This is not a crystal-ball approach to strategic planning, but a set of practical tools that can help executives separate false signals from meaningful developments.