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What keeps great companies winning, year after year, even as yesterday's most hyped businesses fail? It's not what you think - or what you've read. To find the real answers, strategic-management expert Alfred A. Marcus systematically reviewed detailed performance metrics for the 1,000 largest U.S. corporations, identifying the 3.2 percent that have consistently outperformed their industries for a full decade (1992-2002).
Many of these firms get little publicity: firms like Amphenol, Ball, Family Dollar, Brown & Brown, Activision, Dreyer's, Forest Labs, and Fiserv. But their success is no accident: they've discovered patterns of success that have largely gone unnoticed by their competitors.
Big Winners and Big Losers shows you how these consistent winners build the strategies that drive their success; move toward market spaces offering superior opportunity; and successfully manage the tensions between agility, discipline, and focus. You'll learn how to identify the right patterns of success for your company, build on the strengths you already have, realistically assess your weaknesses...and generate sustainable advantage one logical, incremental step at a time.
Posted November 18, 2005
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