By the early 1920s, "ladies magazines" (fujin zasshi) had become a distinct category in Japanese publishing. Women's periodicals increasingly influenced intellectual discourse, the literary establishment, and daily life. Turning Pages makes sense of this phenomenon through a detailed analysis of several interwar women's magazines, including the literary journal Ladies' Review, the popular domestic periodical Housewife's Friend, and the politically radical magazine Women's Arts. Through a close examination of their literature, articles, advertising, and art, the book explores the magazines as both windows onto and actors in this vibrant period of Japanese history.