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In Their Own Words

Marketing UNterstate Highways: Bringing Out-of-Town Dollars to Non-Destination Small Towns

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Security hassles, delays, and passenger abuse have made commercial flying a nightmare, and interstate highway travel means dodging trucks, crawling through construction zones, and subsisting on interchange junk food. There's a better way: UNterstate highways, the best of our older roads. Intended primarily for small towns seeking economic development, this specialty manual enumerates ways these highways can be sold to long-distance travelers with marketing programs.

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This page contains a single entry by Erik Kraft published on October 29, 2009 4:18 PM.

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