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:: In Their Own Words

In Their Own Words

John L. Gann Jr., AB'64

  • Author
  • Marketing UNterstate Highways: Bringing Out-of-Town Dollars to Non-Destination Small Towns
  • Carpe Horam

Security hassles, delays, and passenger abuse have made commercial flying a nightmare, and interstate highway travel means dodging trucks, crawling through construction zones, and subsisting on interchange junk food. There's a better way: UNterstate highways, the best of our older roads. Intended primarily for small towns seeking economic development, this specialty manual enumerates ways these highways can be sold to long-distance travelers with marketing programs.

Posted October 29, 2009