Halliday & Vine, once the greatest ad agency in New York, is now an agency on the brink. Peter Vine, their creative genius, has disappeared. Now they've got one last chance to save themselves when they make the final round in the pitch for the largest fashion account in the world. But Drew, the new chief creative officer, is going to blow it with an absolutely horrible pitch.

That's when agency peons Ryan Simmons and Rachel Weiss decide to take matters into their own hands. Their only problem? They've got no team, no budget, no research, no place to work, no way into the pitch, and to say that Ryan is fashion-challenged is an understatement.

What ensues is pure mayhem as the latest technologies, outsized egos, nasty clients, and supermodels all clash as a lovable but motley crew try to save their agency and their jobs.