Advertising rate card
The University of Chicago Magazine is the primary link between more than 129,000 sophisticated, intelligent readers (alumni, faculty, friends, and students) and one of the world's leading universities. Produced bimonthly, the Magazine reflects the intense, energetic atmosphere of the University, taking an in-depth look at Chicago's innovative thinkers, groundbreaking research, influential alumni, and active students.
In addition to display advertising, the
Magazine also offers classified advertising.
| READER PROFILE | |
Highly educated. Affluent. Family oriented. |
|
| East North Central | 36.9% |
| Illinois | 28.9% |
| Pacific | 13.1% |
| Middle Atlantic | 12.7% |
| South Atlantic | 11.4% |
| New England | 6.2% |
| West North Central | 3.9% |
| Mountain | 3.9% |
| West South Central | 3.3% |
| East South Central | 1.4% |
2010
PUBLICATION SCHEDULE |
|||
ISSUE |
RESERVATION |
MATERIAL DUE |
MAILS |
2010 Jan-Feb |
16-Nov |
4-Dec |
15-Jan |
2010 Mar-Apr |
15-Jan |
3-Feb |
15-Mar |
2010 May-Jun |
17-Mar |
2-Apr |
15-May |
2010 Jul-Aug |
17-May |
4-Jun |
15-Jul |
2010 Sep-Oct |
16-Jul |
4-Aug |
15-Sep |
2010 Nov-Dec |
17-Sep |
4-Oct |
15-Nov |
| GENERAL ADVERTISING RATES | |||
SIZE |
BLACK & WHITE |
TWO-COLOR |
FULL COLOR |
Full page |
$6,640 | $8,115 |
$9,770 |
2/3 page |
$4,855 | $6,925 |
$7,320 |
1/2 page |
$4,060 | $5,930 |
$6,810 |
1/3 page |
$2,840 | $4,025 |
$4,680 |
Back cover |
$11,335 |
||
1/6 page |
$1,895 |
||
1/12 page |
$935 |
||
Note:
If you are a local or university advertiser, then please contact us for
more information at uchicago-magazine@uchicago.edu
or call 773/702-2163.
| SIZES | ||
SIZE |
WIDTH |
DEPTH |
Full
page (with margin)
|
44 picas
|
58
picas, 3 points
|
Full
page (with full bleed)
|
50
picas, 6 points
|
66
picas, 3 points
|
2/3
page (2 vertical columns)
|
28
picas
|
58
picas, 6 points
|
1/3
page (1 vertical column)
|
13
picas, 8 points
|
58
picas, 3 points
|
AD SPECIFICATIONS
Film must be negative, right-reading, emulsion side up. 133-line screen.
Invoices and advance copies of the Magazine will be sent upon its
mailing.
*Converting measures:
One inch equals six picas, and one pica equals 12 points.
Digital materials: PDF/X1a format is the preferred file format for file submission. We also accept InDesign and QuarkXPress files. Supply a proof that matches the supplied digital ad. For color guidance on press, contract proofs that meet SWOP guidelines are required. Careful attention must be paid to the proper creation of PDF/X1a files to ensure that they will reproduce correctly. All high-resolution images and fonts must be included. No TrueType fonts or font substitutions. Images must be SWOP (CMYK or Grayscale) TIFF or EPS between 200 and 400 dpi. Do not embed ICC Profiles within images. Total area density should not exceed SWOP 300% TAC. For more information, please contact uchicago-magazine@uchicago.edu
Media: Macintosh-formatted CD-ROM or DVD.
Additional charges: PMS-specified colors are charged as a fifth color. The quoted two-color rates apply only to color matched inks by printer. Any non-routine production work required due to insufficiently prepared advertising material will be billed at printer’s charges.
CONTRACT All advertisements are accepted and published by the publisher upon the representation that the agency and advertiser are authorized to publish the entire contents and subject matter thereof.
In consideration of the publisher’s acceptance of such advertisements for publication, the agency and advertiser will indemnify and hold the publisher harmless from and against any loss for expense, including without limitation reasonable attorney’s fees resulting from any claims arising out of the publication of such advertisements.
All contents of advertisements are subject to the publisher’s approval.
The publisher reserves the unconditional right to reject or cancel any advertisement or space reservation at any time.
The publisher will not be liable for any cost or damages if for any reason the magazine fails to publish an advertisement.
The publisher is not responsible for errors in key numbers.
Cancellations will not be accepted after ad space deadline date.
By reserving ad space, you agree to the conditions above.
CLASSIFIED ADS
Have a service or product to sell? A vacation home to rent? With this issue, the University of Chicago Magazine introduces a classified-advertising section. Reach 129,000 alumni and friends for just $3.00 per word. ($2.75 for December/06 issue ONLY)
Advertising Rates:
$3.00 per word, ten-word minimum. Telephone numbers (including area code)
count as one word. Words divided by a slash or hyphen are counted individually.
ZIP codes are free. Boldfacing the first three words is standard. Additional
boldfacing is $3.00 per word. E-mail and Web addresses are priced based
on length (35 characters or over count as two words.)
Discounts:
5% for advertising in 3-5 issues and 15% for 6 or more issues.
Deadlines:
2010 CLASSIFIEDS DEADLINES |
||
ISSUE |
MATERIAL DUE |
MAILS |
2010 Jan-Feb |
4-Dec |
15-Jan |
2010 Mar-Apr |
3-Feb |
15-Mar |
2010 May-Jun |
2-Apr |
15-May |
2010 Jul-Aug |
4-Jun |
15-Jul |
2010 Sep-Oct |
4-Aug |
15-Sep |
2010 Nov-Dec |
4-Oct |
15-Nov |
QUESTIONS?
Please e-mail us at uchicago-magazine@uchicago.edu
or call 773/702-2163.