MAB got U2 to U of C
December issue’s notice regarding MAB (“Major Activities
Board lures MTV to campus”) brought back a few pleasant memories.
In the article, MAB president Kelly Snow lamented current budget
constraints, venturing, “Way back in the day, we had U2. Now it’s
ten, 15 times our budget.”
was fortunate enough to be a member of MAB “back in the day” (circa
1981), when we indeed did bring U2 to campus for a concert. Our
ability to do so was a matter of timing.
agency handling the then-unknown group was eager to book the show--money
was not the issue; they were primarily looking to build a fan-base.
In contrast, the board members’ major concern, as we sat and listened
to our promotional copy of the band’s first album, was whether
such “unusual” music would be right for a U of C crowd.
held the show in the International House auditorium, and the $1
admission fee entitled attendees to all the beer (Augsberger,
as I recall) they could drink. At the end of the evening we paid
the band in cash...the princely sum of $1,500, virtually all of
it in $1 bills.
still have that promotional album, signed by all the band members
before they departed Hyde Park for rock’s pantheon.
L. Sandberg, MBA’82, JD’82