associate professor Austan
Goolsbee says he’s excited about teaching the course Strategy
and Entrepreneurship in the Information Economy this winter quarter
because electronic commerce is “growing so fast and it’s so new.
There’s not much written about it yet from an academic standpoint.”
grades in the course,
he says, will be based on class participation; a short paper evaluating
different on-line business alliances; a research briefing; and
a group project that presents a case study of some sector of the
Internet or a specific firm. The case studies should describe
the fundamental economics of the business, the actions of the
existing players, and the strategic options of the existing and
you want to be a cyberspace pioneer
recommends catching up with Internet technology by reading Ravi
Kalakota and Andrew B. Whinston’s Electronic Commerce: A Manager’s
Guide (Addison-Wesley, 1997), and to follow Internet business
developments covered in the magazines Business 2.0, Industry Standard,
and Red Herring. Given the newness of his topic, Goolsbee relies
heavily in his course on recent magazine articles and reports.
But he also requires certain chapters from these texts:
Rules: A Strategic Guide to the Network Economy (Harvard
Business School Press, 1998), by Carl Shapiro and Hal R. Varian.
of Internet Marketing (South-Western College Publishing,
2000), by Ward Hanson.
Darwinism: 7 Breakthrough Business Strategies for Surviving
in the Cutthroat Web Economy (Broadway Books, 1999), by
Evan I. Schwartz. --C.S.