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Right Stuff sends wrong message?

image: Departments header I am a staff member at the Regenstein Library, and was flipping through your magazine for the first time when an advertisement caught my eye. It is for "The Right Stuff" dating service and the advertisement's first line reads, "Date someone who knows that Kofi Annan is not a decaffeinated brew." The ad then suggests that one use the dating service to meet people from 12 Ivy League and just-under Ivy League schools. While not a graduate from any of those schools, I am college educated and very much aware of Kofi Annan and his position--and found the ad unbelievably offensive.

The implication cannot be more clear: people who did not attend one of the schools listed are ignorant. How can you allow such ridiculous, mean-spirited arrogance and snobbery in your magazine? Is this the way you really feel about the relative greatness of this school--that its students are of a higher class than the great majority of the people in this country? This school (as I have realized over two years of dating my boyfriend, a student here) already has problems with unjustified arrogance and being overly class-conscious.

On behalf of all the brilliant, motivated, creative students and college graduates who didn't have the money or even the desire to attend an Ivy League school, I demand that you discontinue advertising with this disgusting company.

Emily Kahl Lauterbach
Chicago


  JUNE 2000

  > > Volume 92, Number 5


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Hyde Park revisited
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Pan-Asian persuasion

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