Lite of the mind
(a light-hearted look at all things Chicago)
Cookies and tote bags and bears, oh my!
During June’s Alumni Weekend, the Chicago brand was omnipresent, making its mark on fortune cookies (advertising next spring’s international forum in Hong Kong), water bottles, and carryalls; as a backdrop for the Jeff Sandler Orchestra at Saturday night’s ChicaGO Party; on teddy bears and class banners; and—of course—on polo shirts, baseball caps, and the old-school tie.