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Advertising rate card

The University of Chicago Magazine is the primary link between more than 129,000 sophisticated, intelligent readers (alumni, faculty, friends, and students) and one of the world's leading universities. Produced bimonthly, the Magazine reflects the intense, energetic atmosphere of the University, taking an in-depth look at Chicago's innovative thinkers, groundbreaking research, influential alumni, and active students.

In addition to display advertising, the Magazine also offers classified advertising.


Highly educated.
58.9% of readers with degrees from Chicago have at least one degree from another school, while 15.7 % report two or more degrees from the University.

75% of our readers have annual household incomes of $75,000 or more.

Family oriented.
57.7% of Magazine readers are married; 55.9 % have one or more children.

East North Central 36.9%
Illinois 28.9%
Pacific 13.1%
Middle Atlantic 12.7%
South Atlantic 11.4%
New England 6.2%
West North Central 3.9%
Mountain 3.9%
West South Central 3.3%
East South Central 1.4%

2009 University of Chicago Magazine Advertising Deadlines
Issue Reservation Material Due Mails
2008 Nov–Dec 15-Sept 3-Oct by Nov 1
2009 Jan-Feb 14-Nov 5-Dec by Jan 1
2009 Mar-Apr 16-Jan 2-Feb by Mar 1
2009 May-Jun 18-Mar 3-Apr by May 1
2009 Jul-Aug 18-May 3-Jun by Jul 1
2009 Sept-Oct 17-Jul 3-Aug by Sept 1
2009 Nov-Dec 18-Sep 2-Oct by Nov 1

Full page
$6,640  $8,115  $9,770
2/3 page
$4,855   $6,925  $7,320
1/2 page
$4,060 $5,930 $6,810
1/3 page
$2,840 $4,025 $4,680
Back cover $11,335
1/6 page $1,895
1/12 page $935

If you are a local or university advertiser, then please contact us for more information at or call 773/702-2163.

Full page
(with margin)
44 picas
58 picas, 3 points
Full page
(with full bleed)
50 picas, 6 points
66 picas, 3 points
2/3 page
(2 vertical columns)
28 picas, 4 points
58 picas, 3 points
1/3 page
(1 vertical columns)
13 picas, 8 points
58 picas, 3 points

Film must be negative, right-reading, emulsion side up. 133-line screen. Invoices and advance copies of the Magazine will be sent upon its mailing.

*Converting measures:
One inch equals six picas, and one pica equals 12 points.

Digital materials: PDF/X1a format is the preferred file format for file submission. We also accept InDesign and QuarkXPress files. Supply a proof that matches the supplied digital ad. For color guidance on press, contract proofs that meet SWOP guidelines are required. Careful attention must be paid to the proper creation of PDF/X1a files to ensure that they will reproduce correctly. All high-resolution images and fonts must be included. No TrueType fonts or font substitutions. Images must be SWOP (CMYK or Grayscale) TIFF or EPS between 200 and 400 dpi. Do not embed ICC Profiles within images. Total area density should not exceed SWOP 300% TAC. For more information, please contact

Media: Macintosh-formatted CD-ROM or 100 MB Zip disks. Call or email for FTP instructions.

Additional charges: PMS-specified colors are charged as a fifth color. The quoted two-color rates apply only to color matched inks by printer. Any non-routine production work required due to insufficiently prepared advertising material will be billed at printer’s charges.

CONTRACT All advertisements are accepted and published by the publisher upon the representation that the agency and advertiser are authorized to publish the entire contents and subject matter thereof.

In consideration of the publisher’s acceptance of such advertisements for publication, the agency and advertiser will indemnify and hold the publisher harmless from and against any loss for expense, including without limitation reasonable attorney’s fees resulting from any claims arising out of the publication of such advertisements.

All contents of advertisements are subject to the publisher’s approval.

The publisher reserves the unconditional right to reject or cancel any advertisement or space reservation at any time.

The publisher will not be liable for any cost or damages if for any reason the magazine fails to publish an advertisement.

The publisher is not responsible for errors in key numbers.

Cancellations will not be accepted after ad space deadline date.

By reserving ad space, you agree to the conditions above.


Have a service or product to sell? A vacation home to rent? With this issue, the University of Chicago Magazine introduces a classified-advertising section. Reach 129,000 alumni and friends for just $3.00 per word. ($2.75 for December/06 issue ONLY)

Advertising Rates:
$3.00 per word, ten-word minimum. Telephone numbers (including area code) count as one word. Words divided by a slash or hyphen are counted individually. ZIP codes are free. Boldfacing the first three words is standard. Additional boldfacing is $3.00 per word. E-mail and Web addresses are priced based on length (35 characters or over count as two words.)

5% for advertising in 3-5 issues and 15% for 6 or more issues.


Issue Material Due Mails
2008 Nov–Dec 3-Oct 1-Nov
2009 Jan-Feb 5-Dec 1-Jan
2009 Mar-Apr 2-Feb 1-Mar
2009 May-Jun 3-Apr 1-May
2009 Jul-Aug 3-Jun 1-Jul
2009 Sept-Oct 3-Aug 1-Sep
2009 Nov-Dec 2-Oct 1-Nov

Please e-mail us at or call 773/702-2163.