The University of Chicago Magazine is the primary link between more than 145,000 sophisticated, intelligent readers (alumni, faculty, friends, and students) and one of the world's leading universities. Produced bimonthly, the Magazine reflects the intense, energetic atmosphere of the University, taking an in-depth look at Chicago's innovative thinkers, groundbreaking research, influential alumni, and active students.

In addition to display advertising, the Magazine also offers classified advertising.

Reader Profile

Highly educated.
58.9% of readers with degrees from Chicago have at least one degree from another school, while 15.7 % report two or more degrees from the University.
75% of our readers have annual household incomes of $75,000 or more.
Family oriented.
57.7% of Magazine readers are married; 55.9 % have one or more children.
East North Central 36.9%
Middle Atlantic12.7%
South Atlantic11.4%
New England6.2%
West North Central3.9%
West South Central3.3%
East South Central 1.4%

2012 University of Chicago Magazine Advertising Deadlines

Issue Reservation Material Due Magazine mails
2011 Nov–Dec16-Sept3-Octby Nov 15
2012 Jan–Feb16-Nov2-Decby Jan 15
2012 Mar–Apr16-Jan3-Febby March 15
2012 May–June16-Mar3-Aprby May 15
2012 July–Aug16-May1-Junby July 15
2012 Sept–Oct16-July3-Augby Sept 15
2012 Nov–Dec14-Sept1-Octby Nov 15

General Advertising Rates

Size Black & White Full Color
Full page$7,305$10,745
2/3 page$5,340$8,050
1/2 page$4,465$7,490
1/3 page$3,125$5,150
Back cover $12,470
1/6 page$2,085 
1/12 page$1,030 

Note: If you are a local or university advertiser, then please contact us for more information at or call 773.702.2163.


Size Width Depth
Full page
(with margin/
white border)
38 picas, 6 points53 picas, 0.75 points
Full page
(with full bleed)
45 picas (trim)
46 picas, 6 points (bleed)
60 picas (trim)
61 picas, 6 points (bleed)
2/3 page, vertical
(two columns)
25 picas, 4 points53 picas, 0.75 points
1/3 page, vertical
(one column)
12 picas, 2 points53 picas, 0.75 points
1/3 page, square25 picas, 4 points26 picas
1/6 page, vertical
(half, one column)
12 picas, 2 points26 picas
1/6 page, horizontal25 picas, 4 points12 picas, 5 points
1/2 page, horizontal38 picas, 6 points26 picas
1/2 page, vertical18 picas, 9 points53 picas

*Converting measures: One inch equals six picas, and one pica equals 12 points.

Ad Specifications

Invoices and advance copies of the Magazine will be sent upon its mailing.

Digital materials: PDF/X1a format is the preferred file format for file submission. We also accept InDesign files. Supply a proof that matches the supplied digital ad. Careful attention must be paid to the proper creation of PDF/X1a files to ensure that they will reproduce correctly. All high-resolution images and fonts must be included. No TrueType fonts or font substitutions. Images must be TIFF or EPS between 300 and 400 dpi. Do not embed ICC Profiles within images. For more information, please contact

Media: E-mail or provide artwork on Macintosh-formatted CD/DVD.

Additional charges: PMS-specified colors are charged as additional colors. Any nonroutine production work required due to insufficiently prepared advertising material will be billed at printer's charges.


All advertisements are accepted and published by the publisher upon the representation that the agency and advertiser are authorized to publish the entire contents and subject matter thereof.

In consideration of the publisher's acceptance of such advertisements for publication, the agency and advertiser will indemnify and hold the publisher harmless from and against any loss for expense, including without limitation reasonable attorney's fees resulting from any claims arising out of the publication of such advertisements.

All contents of advertisements are subject to the publisher's approval.

The publisher reserves the unconditional right to reject or cancel any advertisement or space reservation at any time.

The publisher will not be liable for any cost or damages if for any reason the magazine fails to publish an advertisement.

The publisher is not responsible for errors in key numbers.

Cancellations will not be accepted after ad space deadline date.

By reserving ad space, you agree to the conditions above.

Classified Ads

Have a service or product to sell? A vacation home to rent? With this issue, the University of Chicago Magazine introduces a classified-advertising section. Reach more than 145,000 alumni and friends for just $3 per word.

Advertising rates: $3 per word, ten-word minimum. Telephone numbers (including area code) count as one word. Words divided by a slash or hyphen are counted individually. Zip codes are free. Boldfacing the first three words is standard. Additional boldfacing is $3 per word. E-mail and web addresses are priced based on length (35 characters or over count as two words).

Discounts: 5% for advertising in 3–5 issues and 15% for 6 or more issues.

2011 Classified Deadlines:

Issue Material Due Mails
2011 Nov–Dec3-Octby Nov 15
2012 Jan–Feb2-Decby Jan 15
2012 Mar–Apr2-Decby Jan 15
2012 Mar–Apr3-Febby March 15
2012 May–June3-Aprby May 15
2012 July–Aug1-Junby July 15
2012 Sept–Oct3-Augby Sept 15
2012 Nov–Dec1-Octby Nov 15

Questions? Please e-mail us at or call 773.702.2163.

The University of Chicago Magazine Alumni News

May 31–June 3, 2012

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What's new? We are eager to receive your news. Items may be edited for space. No engagements, please.

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