Advertising

The University of Chicago Magazine is the primary link between more than 145,000 sophisticated, intelligent readers (alumni, faculty, friends, and students) and one of the world's leading universities. Produced bimonthly, the Magazine reflects the intense, energetic atmosphere of the University, taking an in-depth look at Chicago's innovative thinkers, groundbreaking research, influential alumni, and active students.

In addition to display advertising, the Magazine also offers classified advertising.

Reader Profile

Highly educated. 58.9% of readers with degrees from Chicago have at least one degree from another school, while 15.7 % report two or more degrees from the University.

Affluent. 75% of our readers have annual household incomes of $75,000 or more.

Family oriented. 57.7% of Magazine readers are married; 55.9 % have one or more children.

East North Central	36.9%
Illinois	28.9%
Pacific	13.1%
Middle Atlantic	12.7%
South Atlantic	11.4%
New England	6.2%
West North Central	3.9%
Mountain	3.9%
West South Central	3.3%
East South Central	1.4%

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2012 University of Chicago Magazine Advertising Deadlines

Issue	Reservation	Material Due	Magazine mails
2011 Nov–Dec	16-Sept	3-Oct	by Nov 15
2012 Jan–Feb	16-Nov	2-Dec	by Jan 15
2012 Mar–Apr	16-Jan	3-Feb	by March 15
2012 May–June	16-Mar	3-Apr	by May 15
2012 July–Aug	16-May	1-Jun	by July 15
2012 Sept–Oct	16-July	3-Aug	by Sept 15
2012 Nov–Dec	14-Sept	1-Oct	by Nov 15

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General Advertising Rates

Size	Black & White	Full Color
Full page	$7,305	$10,745
2/3 page	$5,340	$8,050
1/2 page	$4,465	$7,490
1/3 page	$3,125	$5,150
Back cover		$12,470
1/6 page	$2,085
1/12 page	$1,030

Note: If you are a local or university advertiser, then please contact us for more information at uchicago-magazine@uchicago.edu or call 773.702.2163.

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Sizes

Size	Width	Depth
Full page (with margin/ white border)	38 picas, 6 points	53 picas, 0.75 points
Full page (with full bleed)	45 picas (trim) 46 picas, 6 points (bleed)	60 picas (trim) 61 picas, 6 points (bleed)
2/3 page, vertical (two columns)	25 picas, 4 points	53 picas, 0.75 points
1/3 page, vertical (one column)	12 picas, 2 points	53 picas, 0.75 points
1/3 page, square	25 picas, 4 points	26 picas
1/6 page, vertical (half, one column)	12 picas, 2 points	26 picas
1/6 page, horizontal	25 picas, 4 points	12 picas, 5 points
1/2 page, horizontal	38 picas, 6 points	26 picas
1/2 page, vertical	18 picas, 9 points	53 picas

*Converting measures: One inch equals six picas, and one pica equals 12 points.

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Ad Specifications

Invoices and advance copies of the Magazine will be sent upon its mailing.

Digital materials: PDF/X1a format is the preferred file format for file submission. We also accept InDesign files. Supply a proof that matches the supplied digital ad. Careful attention must be paid to the proper creation of PDF/X1a files to ensure that they will reproduce correctly. All high-resolution images and fonts must be included. No TrueType fonts or font substitutions. Images must be TIFF or EPS between 300 and 400 dpi. Do not embed ICC Profiles within images. For more information, please contact uchicago-magazine@uchicago.edu.

Media: E-mail or provide artwork on Macintosh-formatted CD/DVD.

Additional charges: PMS-specified colors are charged as additional colors. Any nonroutine production work required due to insufficiently prepared advertising material will be billed at printer's charges.

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Contract

All advertisements are accepted and published by the publisher upon the representation that the agency and advertiser are authorized to publish the entire contents and subject matter thereof.

In consideration of the publisher's acceptance of such advertisements for publication, the agency and advertiser will indemnify and hold the publisher harmless from and against any loss for expense, including without limitation reasonable attorney's fees resulting from any claims arising out of the publication of such advertisements.

All contents of advertisements are subject to the publisher's approval.

The publisher reserves the unconditional right to reject or cancel any advertisement or space reservation at any time.

The publisher will not be liable for any cost or damages if for any reason the magazine fails to publish an advertisement.

The publisher is not responsible for errors in key numbers.

Cancellations will not be accepted after ad space deadline date.

By reserving ad space, you agree to the conditions above.

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Classified Ads

Have a service or product to sell? A vacation home to rent? With this issue, the University of Chicago Magazine introduces a classified-advertising section. Reach more than 145,000 alumni and friends for just $3 per word.

Advertising rates: $3 per word, ten-word minimum. Telephone numbers (including area code) count as one word. Words divided by a slash or hyphen are counted individually. Zip codes are free. Boldfacing the first three words is standard. Additional boldfacing is $3 per word. E-mail and web addresses are priced based on length (35 characters or over count as two words).

Discounts: 5% for advertising in 3–5 issues and 15% for 6 or more issues.

2011 Classified Deadlines:

Issue	Material Due	Mails
2011 Nov–Dec	3-Oct	by Nov 15
2012 Jan–Feb	2-Dec	by Jan 15
2012 Mar–Apr	2-Dec	by Jan 15
2012 Mar–Apr	3-Feb	by March 15
2012 May–June	3-Apr	by May 15
2012 July–Aug	1-Jun	by July 15
2012 Sept–Oct	3-Aug	by Sept 15
2012 Nov–Dec	1-Oct	by Nov 15

Questions? Please e-mail us at uchicago-magazine@uchicago.edu or call 773.702.2163.