IMAGE:  December 2003
LINK:  Research
LINK:  Features
Zone of contention  
Life of the body  
Immersion theory  
Standing guard
Low pitch, high demand  

Baby pictures


LINK:  Class Notes
Alumni News  
Alumni Works  

LINK:  Campus News
Chicago Journal  
University News e-bulletin  

LINK:  Also in every issue
Editor's Notes  
From the President  
GRAPHIC:  University of Chicago Magazine
Volume 96, Issue 2


Back to the future

The 1933 Chicago World’s Fair, dubbed A Century of Progress, marked the city’s 96th year, its revitalization after the Great Fire, and general breakthroughs of the era. Corporations and organizations boasted their wares, scientific advancements, and civic pride in colorful pamphlets distributed to fairgoers eager to forget the Depression and focus on modern trends.

Kraft, for instance, noted in its recipe-laden pamphlet that mayonnaise—”millionaire’s fare” in the 1890s—was now delivered to grocers regularly, “mixed by a new and exclusive Kraft method—the Kraft Miracle Whip.” Heinz 57 highlighted its “Kitchens of Many Lands” exhibit, contrasting “the convenient, modern American kitchen” with “primitive” kitchens overseas. Other brochures vaunted “A Century of Progress in Junket,” “The New Air Cooled Electrolux: The Gas Refrigerator,” and Dr. Scholl as an expert on “The Feet and Their Care.”

Part of the John Crerar collection, the pamphlets—about 1,000 in all—were acquired by the University in 1981. The Library’s Special Collections Research Center is digitizing them (—A.M.B.

Courtesy Special Collections Research Center


Search WWW Search

Contact Advertising About the Magazine Alumni UChicago Views Archives
uchicago 2003 The University of Chicago Magazine 5801 South Ellis Ave., Chicago, IL 60637
phone: 773/702-2163 fax: 773/702-0495