Flogging our blog
Why jump on the Web log bandwagon? To give you
fresher views of Chicago—and room to log your thoughts.
It turns out that starting a blog is a bit
like getting a dog. At the first mention of the idea, there’s
wild, almost childlike enthusiasm. Who wouldn’t want a fluffy
little puppy? It will be so much fun. But then your inner grown-up
kicks in. Who’s going to feed it, take it for walks? The whole
thing will be a lot of work.
So when the Magazine staff began to
discuss publishing its own blog—short for Web log, an online
journal—with reports of campus happenings, we seesawed. Taking
the seesaw skyward was the opportunity to have more room to cover
more events more quickly. We’d be able to show, for example,
not only a photograph of double-helix codiscoverer James D. Watson,
PhB’46, SB’47, giving a campus talk, but also a closeup
of the Watson bobblehead dolls on sale in the lobby afterwards.
And we’d be able to post the story a day after the event,
not a month or more later. Sending our seesaw thudding heavily back
to ground, however, were the parental questions of resources and
rewards: What if we gave a blog and nobody came?
Because the real appeal of a blog, and the reason
we decided to launch UChiBLOGo
this January, is the forum it provides for reader feedback. UChiBLOGo—updated
by Associate Editor Amy Braverman and Web Developer Ryan Nagdeman
every Monday, Wednesday, and Friday at 3 p.m. Chicago time—offers
the staff’s takes on campus life, but we’re hoping for
your reactions as well.
We’ve started the blog experiment, picked
out the puppy. Now all we have to do is wait to see if the dog will
Readers feel the pull
So far this year almost 3,800 readers—many drawn by our offer
to trade a set of magnetic
Chicago icons for a contribution of $35 or more—have responded
to our annual request for gifts to help underwrite the cost of producing
the Magazine, giving more than $138,000. Thank you.
A name to note
There’s a new name on the masthead. Associate Editor Megan
Lisagor joined us in November, fresh from a Spanish immersion program
in Costa Rica and a cross-country road trip. She previously covered
homeland security for Federal Computer Week in Washington,
DC. With a master’s from Columbia University Graduate School
of Journalism (2000) and a bachelor’s in English and French
from the University of Virginia (1999), Megan is happy to return
to campus life, especially in a paid position. In addition to writing
features (“Theory: Still
on the Table,”), she edits the “Investigations”